Chanel Shopping Center. We need to discuss.
Bizarre? Yes. Creative? Yes. Would Coco herself have liked it? Probably not.
Some of you might have thought Karl really outdid himself this time and topped off all the previous shows, especially that we’re not expecting something crazy from Louis Vuitton this year, and others might have thought the supermarket idea was a disgrace to the brand’s identity.
Let’s talk logic. Yes, a brand is supposed to have an identity and should remain true to it, but as time and trends change, the brand has to adapt. Chanel is one of, if not the most, powerful fashion houses there is. No matter how crazy the show is, people will always want Chanel and will always consider Chanel to be elegant. Think about it, the SETTING was a supermarket, but none of those outfits had Teddy Grahams, Hershey’s, McDonalds, or nutrition facts written all over them (i’m referring to Moschino). Six months from now, when the outfits make it to the store, all you will find is typical elegant Chanel suits, Chanel boy bags, and the usual classy looks. So, where’s the big deal? I truely think that the more impact the show leaves on you, the more successful it is to be counted. Whether positive or negative, everyone’s talking about Chanel right now, and THAT means it was a success.
I perosnally enjoyed the show. I thought it highlighted one of the top trends this year: the mixing of luxe with casual, clashing suits with sneakers. I’d rather see a crazy fashion show with wearable looks, than a normal show with disgusting outfits. Simply.